📘 Complete guide
How eFlo Works
A complete guide to using eFlo: from business onboarding to tasks, reports, recommendations and ongoing optimization.
🕐 Reading time: 7–10 minutes
What is eFlo
eFlo is an AI marketing platform built to help businesses organize their online marketing in a clearer, more measurable and easier-to-follow way.
It combines real performance-marketing experience with AI, automation, tasks, reports and recommendations — turning marketing into a structured process, not improvisation.
In short: eFlo isn't just an app, it's a working system for online marketing.
Who eFlo is for
- ✓Service businesses and local businesses
- ✓Clinics and practices
- ✓B2B companies
- ✓Online stores (ecommerce)
- ✓Marketplace sellers (eMAG, Shopify)
- ✓Businesses using Google Ads / Meta / TikTok
- ✓Anyone who wants more clarity in marketing
How you start with eFlo
From account to first recommendations, in clear steps.
- 1
Register your business
Create an account and fill in the key details about your company, website and services or online store.
- 2
eFlo analyzes the context
Website, tracking, budget, goals, competition, products and how ready you are to advertise.
- 3
You get a Performance Score
See where your business is now and what to improve, across clear categories.
- 4
A work plan is created
Tasks, recommendations, priorities and concrete steps — not a vague list of tips.
- 5
You track progress in the dashboard
Tasks, requests, messages, documents, reports and recommendations, in one place.
- 6
You get monthly reports
Reports are saved in your profile, organized by month, and can be downloaded.
- 7
We optimize over time
Direction updates based on data, results and goals.
What you fill in your business profile
The more eFlo knows about your business, the more relevant the recommendations.
- ✓Company, brand and website
- ✓Industry, services or products
- ✓Target audience and regions
- ✓Goals and budget
- ✓Platforms used and tracking
- ✓Existing campaigns
What Performance Score is
Performance Score is a structured analysis showing how ready your business is for online marketing — across categories: website, tracking, offer, budget, competition, conversions, SEO, landing pages and, where relevant, ecommerce readiness.
ℹ️ The score is not a promise of results. It's a tool for clarity and prioritization.
72
/100
What you see in the dashboard
The dashboard is your control center: you instantly see what's happening and what's next.
- ✓Recommended next step
- ✓Active tasks and requests
- ✓Messages and documents
- ✓Monthly reports
- ✓AI recommendations
- ✓Budget and integrations
- ✓Performance Score
Recommended next step
Connect Google Analytics 4
Let's set it up →eFlo Score
72
Tasks
3
Requests
1
Profile
72%
How tasks work
Tasks are concrete actions that need to be completed — by you or by the eFlo team.
- ✓Grant Google Ads access / check GA4
- ✓Upload a logo or brief
- ✓Approve the budget
- ✓Set up conversions
- ✓Upload a screenshot or PDF
- ✓Review a report
ℹ️ Task = an action to complete.
How requests work
Requests are asks and communication between you and eFlo — separate from tasks.
- ✓eFlo asks you for account access
- ✓You ask for a report or a budget change
- ✓eFlo asks you to approve a strategy
- ✓You ask for explanations
ℹ️ Request = an ask / communication. (Task = an action to do.)
How messages work
Communication with eFlo is organized, not scattered across emails and calls.
- ✓Conversations by topic (threads)
- ✓Attachments
- ✓Links to tasks, documents and reports
- ✓“Seen” status and notifications
eFlo
Hi! We've prepared this month's plan. Want to see it?How documents work
All important files live in one safe place.
- ✓Logo and brief
- ✓Contracts and invoices
- ✓Proofs and screenshots
- ✓PDF, PPT/PPTX and other files
How monthly reports work
Every client has an archive of monthly reports, organized by year and month.
- ✓View and download the report
- ✓Track the history
- ✓See the status (published / seen)
- ✓Get notified when a new report is published
Report Mai 2026
Published
Report Apr 2026
Published
Report Mar 2026
Published
How recommendations work
eFlo's recommendations are actions proposed based on data, scores, audits, campaigns and goals.
- ✓Impact and difficulty
- ✓Priority and owner
- ✓Status
- ✓Linked task, where relevant
How budget works
- ✓Recommended vs. approved budget
- ✓Monthly budget on Google / Meta / TikTok
- ✓Change history
- ✓Clear approvals, no hidden costs
How integrations work
Integrations help eFlo analyze your data better and give more relevant recommendations.
- ✓Google Ads, GA4, GTM
- ✓Meta Ads, TikTok Ads
- ✓Merchant Center, Search Console
- ✓Website / CMS
How the ecommerce audit works
For online stores, the subscription price is recommended after a store audit.
- ✓You register the store and fill in the details
- ✓eFlo analyzes the catalog and feed
- ✓Checks tracking and Merchant Center
- ✓Recommends the right subscription
What you need to do
- ✓Fill in the details correctly
- ✓Grant access when needed
- ✓Respond to tasks
- ✓Approve the budget
- ✓Upload documents
- ✓Read the reports and give feedback
What eFlo does for you
- ✓Analyzes and structures
- ✓Recommends and prioritizes
- ✓Creates tasks
- ✓Organizes communication
- ✓Saves the reports
- ✓Tracks progress and helps optimize
What eFlo does NOT promise
eFlo does not guarantee fixed results, an exact number of leads, sales or ROAS. Performance depends on market, budget, offer, website, tracking, competition and execution.
What eFlo offers: a clearer system for analysis, recommendation, organization and optimization.
How pricing works
For service businesses, the subscription depends on the competition level. For ecommerce, the price is recommended after a store audit.
For service businesses
Lower complexity
200€
Local businesses, less competitive niches or campaigns at the start.
Medium complexity
300€
Businesses that need tracking, recurring optimization, reports and structured recommendations.
Higher complexity
400€
Competitive markets, costlier leads, complex funnels and detailed analysis.
For online stores
The price is recommended after the store audit — based on the number of products, product type, feed, tracking, platform and competition.
Frequently asked questions
Do I need to already have Google Ads?+
No. You can start even without campaigns — eFlo helps you get ready and launch properly.
Can I use eFlo if I have no active campaigns?+
Yes. We start from diagnosis and structure, then build gradually.
Is eFlo an agency or software?+
eFlo is an AI marketing system on a subscription, built on real experience — you get the power of an agency, as a platform.
Who does the optimizations?+
The eFlo ecosystem + team, based on data and recommendations. You approve and grant access where needed.
Can I upload documents?+
Yes — screenshots, images, PDFs and presentations, straight from the platform.
Where do I see the reports?+
In the dashboard, the Monthly Reports section — organized by month, with download.
How is the subscription decided?+
For services, by competition level. For ecommerce, after a store audit.
Can I communicate directly with eFlo?+
Yes, through in-platform messages — organized, by topic.
Is my data safe?+
Yes. Controlled access, private files, GDPR-compliant.
Get started with eFlo
Generate your eFlo analysis and see where your business is now.